Sam Zherka is a real estate investor, developer, and consultant with more than three decades of experience in commercial properties under his belt. A man of his word, Sammy Zherka has served as an inspiration to young entrepreneurs for being able to churn a profit even in poor markets.

When it comes to starting a business, entrepreneurs are much better off learning while doing, making mistakes along the way, instead of reading books. While there’s value in learning from the experiences of others, plenty of business advice given by experts is still contextual. However, there are also bits and pieces of sage business wisdom that remain relevant regardless of business level. Here are some of them:

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1. Hire people smarter than you – It’s no secret that business success is hinged on the skills and talent of employees. Sam Zherka believes hiring intelligently is a sustainable way to creating a culture of excellence in the workplace. Business owners must be humble enough to know that they can’t possibly solve or do everything by themselves. And even if they can, it just simply isn’t realistic – they may be missing out on tremendous opportunities as well when they micromanage every single little thing.

2. Look for the fool in the deal – This adage by Dallas Mavericks owner Mark Cuban is a favorite of Sam Zherka. Essentially, this means you should always know who you’re doing business with. The complete saying goes, “Always look for the fool in the deal. If you don’t find one, it’s you.” Sammy Zherka clarifies that you shouldn’t make a fool out of your clients or business partners, however. What Mark Cuban is saying is that bad deals exist, and one way business owners can protect themselves is to research, ask questions, and be brave enough to walk away from a bad deal.

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3. Keep at it – Sam Zherka says business owners need to have some skin in the game. This means learning from their mistakes and failures and trying again. The key to surviving is to reiterate. You don’t have to get everything right and perfect from the get-go. Remember that successful businesses are built little by little – never overnight. Sammy Zherka warns that good ideas are a dime a dozen; what separates the best and the brilliant from the mediocre still lies in their execution.

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